Google Analytics Link Builder is a tool provided by Google that allows you to easily create custom tracking URLs for your marketing campaigns. These custom URLs help you track the effectiveness of your online marketing efforts by providing detailed data in Google Analytics.
With Google Analytics Link Builder, you can create URLs with specific parameters that help you identify the source, medium, campaign, and other details for each link. This information is then passed to Google Analytics, allowing you to track and analyze the performance of each individual link and campaign. This can help you understand which marketing channels are driving the most traffic and conversions, allowing you to optimize your marketing strategy for better results.
The tool is simple to use – you just enter the website URL you want to track, as well as the specific campaign parameters you want to include in the URL. Google Analytics Link Builder then generates a custom tracking URL for you to use in your marketing materials. You can use these custom URLs in emails, social media posts, ads, and other online marketing initiatives to track the traffic and conversions they generate.
