In the ever-evolving world of search engine optimization (SEO), linkbuilding continues to be a crucial factor for achieving high rankings in search results. While certain techniques may come and go, the significance of quality backlinks remains constant. However, the strategies and tactics for building effective links have undoubtedly changed over the years. In this comprehensive guide, we will explore the key linkbuilding trends and techniques that are essential for success in 2019. Let’s dive in!
1. Quality over Quantity: Gone are the days when stuffing your website with thousands of low-quality backlinks resulted in higher rankings. In modern SEO, quality is paramount. Search engines now focus on the relevance, authority, and trustworthiness of the websites linking to you. Consequently, it is imperative to prioritize linkbuilding efforts towards authoritative websites within your niche. Aim for natural and organic links, as they not only positively impact your rankings but also drive targeted traffic to your site.
2. Guest Blogging with a Purpose: Guest blogging has long been a popular strategy for acquiring backlinks. However, the days of churning out generic guest posts with keyword-rich anchor texts are long gone. In 2019, guest blogging should be approached with a more strategic mindset. Identify influential websites in your industry and focus on creating high-quality, informative, and engaging content that provides genuine value to their readers. By establishing relationships with reputable websites and consistently delivering exceptional content, you will naturally attract authoritative backlinks to your site.
3. The Power of Content Marketing: Creating and promoting high-quality content is no longer optional; it is essential. Valuable content serves as a magnet for natural backlinks, providing other website owners with a reason to link to your pages. In 2019, focus on producing comprehensive and in-depth content that thoroughly addresses a specific topic or problem. Content that is informative, well-researched, and visually appealing tends to attract more backlinks. Additionally, actively promote your content through various channels, such as social media and email marketing, to maximize its reach and potential for acquiring high-quality links.
4. Utilizing Social Media: While social media platforms may not directly influence search engine rankings, they play a crucial role in the linkbuilding process. Building a strong presence on social media helps amplify your content, as it increases the likelihood of people discovering and sharing your posts. When your content gains traction on social media, it not only drives referral traffic but also attracts the attention of industry influencers, who may choose to link to your content on their websites. Therefore, it is essential to have a well-defined social media strategy that includes consistent engagement, content sharing, and fostering relationships with influencers.
5. The Rise of Influencer Marketing: Collaborating with influencers is an increasingly popular way to acquire quality backlinks. Influencer marketing involves leveraging the popularity and credibility of influential individuals in your industry to promote your brand and gain exposure. Seek out influencers whose audience aligns with your target market and engage in meaningful partnerships, such as guest posts, interviews, or joint content creation. When influencers share your content or link to your website, it not only generates valuable backlinks but also exposes your brand to a larger audience, driving potential traffic and conversions.
6. Link Reclamation: Over time, websites may change or remove the content that previously contained links to your site, resulting in broken backlinks. This presents an excellent opportunity for link reclamation. By regularly monitoring your backlinks using tools like Ahrefs or Majestic, you can identify any broken or lost links and take appropriate action. Reach out to the webmasters and politely request they update the link to a working one on your site. Link reclamation is a simple yet effective method to ensure you are not losing valuable link equity due to broken backlinks.
In conclusion, successful linkbuilding in 2019 requires a more strategic approach than ever before. Prioritizing quality over quantity, focusing on guest blogging with a purpose, leveraging content marketing and social media, incorporating influencer marketing, and implementing link reclamation are all crucial tactics to stay ahead of the ever-changing SEO landscape. By adapting to these trends and putting in the necessary effort, you will be able to build a robust and authoritative backlink profile that propels your website to the top of search engine rankings.
