Link building is a crucial component of search engine optimization (SEO). In essence, link building involves getting other websites to link back to your website. The purpose of this practice is to improve your website’s authority and credibility, which in turn, can help boost your search engine rankings. However, link building is not easy. It is not just about getting any website to link back to you. Rather, you need links from reputable and authoritative sites.

For digital marketing agencies, link building is an essential service that they offer to clients. As an agency, you want to get your clients’ websites to rank highly on search engines, and link building plays a big role in achieving this goal. Outsourcing link building is one way to ensure that you can deliver quality services to your clients without exhausting your in-house resources. Here is a closer look at some of the benefits of outsourcing link building for agencies.

Access To Expertise and Quality Services

When you outsource your link building needs, you gain access to specialized expertise and quality services. You can work with link building professionals who have years of experience and know-how to get authoritative and relevant backlinks. These professionals understand the ever-changing landscape of SEO and are aware of the best practices that should be used to achieve your goals.

Moreover, outsourcing link building helps agencies to avoid common mistakes that can arise as a result of inexperience. A professional link building company can take a more strategic approach when it comes to creating links. They will conduct research and come up with a tailored strategy that will fit your client’s specific needs. As a result, you can be sure that you are getting high-quality service that will yield results.

Cost-Effective Solution

Outsourcing link building services is not only an efficient way to get quality services, but it can also be a cost-effective solution for digital marketing agencies. Building an in-house team for link building can be expensive, and the process can take a lot of time. You may need to pay for training, salaries, and benefits for your employees. Moreover, you will need to invest in tools and resources that are used for link building.

By outsourcing, you can eliminate these costs. Link building companies already have the necessary tools and resources for the job. They also have experienced professionals who can work on your projects efficiently, reducing the time required to attain your goals. Additionally, outsourcing gives you more flexibility in terms of pricing and service level. You can tailor your link building needs based on your clients’ budgets, which provides more value to them.


Scalability is another benefit of outsourcing link building. In-house teams may not be able to handle sudden increases in demand for link building services. For instance, if you win a new client, you may need to start working on their project immediately. This may require more staff and resources, which can be difficult to manage internally.

Outsourcing allows you to scale your link building services as necessary. A good link building company will have a pool of experienced professionals who can handle many projects simultaneously. This means that they can take on more work as needed, allowing you to grow your business and take on additional clients without overstretching your resources.

Increased Productivity and Efficiency

Finally, outsourcing link building can help to increase efficiency and productivity within your agency. It is not uncommon for in-house teams to face burnout; this can impact their productivity and lead to mistakes. On the other hand, outsourcing frees up your team to focus on other important aspects of your client’s projects. You can assign link building tasks to an outside company, allowing your team to concentrate on other marketing services.

Moreover, outsourcing can help to reduce the workload on your staff, leading to increased productivity. Rather than having team members spend time on creating backlinks, you can delegate this task to experienced professionals. As a result, your team will have more time to complete other tasks that require their expertise.


In conclusion, outsourcing link building is a smart move for digital marketing agencies. Not only does it provide access to expertise and quality services, but it is also cost-effective, scalable, and increases productivity and efficiency. By outsourcing, agencies can save time and resources while delivering high-quality services to their clients. Ultimately, this leads to more satisfied clients and a more successful business.

Thinkit Media is a full service digital marketing firm that provides most marketing services.  We can be your outsourced company that does pieces of the work you don’t have time for or we can be your direct marketing provider.  Feel free to reach out to us by requesting a proposal or just shooting us a quick message and tell us your needs.  We look forward to speaking with you.