Search engine optimisation, or SEO, is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase the quantity and quality of traffic to a website through organic search engine results. In other words, SEO helps a website rank higher on search engine results pages (SERPs) for specific keywords and phrases.
There are many factors that can affect a website’s search engine ranking, including keyword usage, content quality, backlinks, and site speed. By optimising these factors, website owners can improve their chances of ranking higher on search engines and attracting more visitors to their site. SEO is an ongoing process that requires continuous effort and monitoring to stay ahead of the competition and maintain a strong online presence.
Some common SEO techniques include keyword research, on-page optimisation, off-page optimisation, and technical SEO. Keyword research involves identifying the most relevant keywords and phrases for a website’s target audience, while on-page optimisation focuses on optimising the content and metadata of a website to improve its search engine visibility. Off-page optimisation involves building backlinks from other reputable websites to boost a site’s authority, while technical SEO involves improving a website’s performance and user experience.
