Skyscraper link building is a strategy used by SEO professionals to improve a website’s search engine rankings by obtaining high-quality backlinks. This technique involves creating content that is better than what currently exists online, reaching out to websites that have linked to similar content, and persuading them to link to the improved piece of content. The goal of skyscraper link building is to build a network of high-quality backlinks that will improve a website’s authority and increase its visibility in search engine results pages.
The first step in skyscraper link building is to identify existing content in your industry or niche that has a high number of backlinks. This can be done by using tools like Ahrefs or Semrush to analyze the backlink profiles of top-ranking websites. Once you have identified the top-performing content in your industry, you can start working on creating an improved version of that content. This could involve adding more depth, updating outdated information, including multimedia elements, or providing a fresh perspective on the topic.
After you have created your superior piece of content, the next step is to reach out to websites that have linked to the original content and pitch them on linking to your improved version. This outreach process can be done through email, social media, or by using tools like BuzzStream or Pitchbox. It’s important to personalize your outreach messages and explain why your content is superior and would be valuable to their audience. Building relationships with website owners and editors can also increase the likelihood of them linking to your content.
