In the world of Search Engine Optimization (SEO), link building is an essential strategy to improve a website’s visibility and credibility. Search engines like Google use links as one of the key factors to determine the ranking of a website in search results. In 2019, link building continues to be a crucial aspect of SEO that website owners and digital marketers need to pay attention to in order to stay ahead of their competition.

Link building is the process of acquiring hyperlinks from other websites to your own. These links, also known as backlinks, act as votes of confidence for your website. The more high-quality backlinks your website has, the more authority and trust it gains in the eyes of search engines. This, in turn, can lead to higher rankings in search results and increased organic traffic.

One of the key trends in link building for 2019 is the focus on quality over quantity. In the past, website owners would often try to acquire as many backlinks as possible, regardless of the quality of the linking sites. However, search engines have become more sophisticated in their algorithms and now prioritize backlinks from authoritative and relevant websites. This means that in order to be successful with link building in 2019, it’s important to focus on building high-quality backlinks from reputable sources within your niche.

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