UTM parameters are a crucial component of any digital marketing strategy. By adding these parameters to your URLs, you can track the effectiveness of your marketing campaigns and gain valuable insights into your audience’s behavior. One of the most popular tools for creating UTM parameters is the UTM Campaign URL Builder.
The UTM Campaign URL Builder is a free tool provided by Google that allows you to easily create tagged URLs for your marketing campaigns. With this tool, you can add parameters such as source, medium, campaign, term, and content to your URLs, which can then be tracked in Google Analytics. This means that you can track exactly where your traffic is coming from, whether it’s from email campaigns, social media, or paid ads.
Using the UTM Campaign URL Builder is simple. All you need to do is enter your website URL, as well as the parameters you want to add. For example, if you’re running a Black Friday email campaign, you might want to add the following parameters: source=email, medium=newsletter, campaign=black-friday, term=, and content=headerlink. Once you’ve added these parameters, the tool will generate a tagged URL that you can use in your marketing materials.
