White hat link building is a legitimate and ethical way to increase the number of quality backlinks to a website. This strategy involves creating valuable and relevant content that naturally attracts backlinks from other websites. Unlike black hat link building, which uses manipulative and spammy tactics to build links, white hat techniques focus on following search engine guidelines and building relationships with other website owners.
One common white hat link building technique is guest blogging. This involves writing high-quality articles for other websites in the same industry or niche. By including links back to your website within the guest post, you can not only drive traffic to your site but also earn valuable backlinks. However, it is important to choose reputable websites with a good domain authority to ensure that the backlinks are of high quality.
Another white hat link building strategy is creating shareable infographics or visual content. Infographics are visually appealing and can easily convey complex information in a simple way. By creating and sharing infographics on social media and relevant websites, you can attract more backlinks to your site. Be sure to include a link back to your website within the infographic to ensure that you receive credit for the content.