Broken link building is a strategy used by SEO professionals to improve a website’s search engine ranking by fixing broken links on other websites. Broken links, also known as dead links or 404 errors, occur when a webpage has been removed or relocated without redirecting the link to a new page. When search engines like Google encounter broken links, it can negatively impact the website’s SEO performance.
By identifying broken links on other websites that are related to your content or industry, you can reach out to the website owner and suggest replacing the broken link with a link to your own content. This mutually beneficial strategy allows you to improve your website’s backlink profile while helping the website owner fix their broken links. It’s a win-win situation that can lead to increased traffic and visibility for your website.
There are several tools available that can help you identify broken links on other websites, such as Check My Links, Screaming Frog SEO Spider, and Ahrefs. Once you have identified potential broken links, it’s important to reach out to the website owner in a polite and professional manner. Provide them with the URL of the broken link and suggest a relevant piece of content from your website that could be a suitable replacement. By offering a solution to their broken link problem, you increase the likelihood of them accepting your link placement.
