Broken link building is a link building tactic in SEO that involves finding broken links on other websites and reaching out to the website owners to propose replacing those broken links with working links to your own content. This strategy is a win-win for both parties involved, as the website owner fixes a broken link on their site, and you gain a valuable backlink to your own website.
Broken link building can be a time-consuming process, but the benefits it can bring to your website’s search engine rankings make it well worth the effort. By finding broken links on high-quality websites in your niche and providing them with valuable content to replace those links, you can improve your own website’s authority and relevance in the eyes of search engines like Google.
One of the key benefits of broken link building is that it allows you to acquire backlinks from websites that are already linking to similar content. This means that these websites are likely to be interested in linking to your content, making it easier to earn high-quality backlinks to your site. Additionally, because you are helping website owners fix a problem on their site, they are more likely to be receptive to your outreach and willing to add your link.
