What Moz does
Moz is a suite of SEO marketing tools and resources designed to help you improve search visibility, track rankings, and prioritize optimization work. It combines keyword research, site audits, backlink analysis, and on-page recommendations so marketers can make data-driven decisions without guessing.
How Moz helps SEO marketers
- Keyword research: discover search volume, difficulty, and related queries to target the right terms for your audience.
- Rank tracking: monitor keyword positions over time and across locations to measure progress and spot drops quickly.
- Site audits: identify technical and on-page issues—crawlability, duplicate content, and broken links—with prioritized fixes.
- Link analysis: evaluate your backlink profile, track new and lost links, and compare link authority against competitors.
- Actionable recommendations: Moz provides clear steps to improve pages, not just data points.
Quick steps to get started with Moz
- Run a site audit to fix urgent technical problems.
- Use keyword explorer to build a prioritized target list based on intent and difficulty.
- Set up rank tracking for primary keywords and monitor weekly.
- Review backlink opportunities and outreach targets monthly.
Moz is particularly helpful for small to mid-size teams that need an all-in-one, easy-to-use platform to plan and demonstrate SEO impact. Combine Moz insights with quality content and user-focused optimization for best results.
