Adding keywords is about placement, intent, and natural language—not stuffing. Start by researching keywords that match user intent, then map one primary keyword and 2–3 supporting variants to each page. Prioritize readability: you want people to find and trust your content.
Where to add keywords
- Title tag: Put the primary keyword near the start.
- Meta description: Use a clear phrase that reflects the search intent and encourages clicks.
- URL/slug: Keep it short and include the main keyword.
- H1 and H2 headings: Use headings to signal relevance and organize content.
- Intro and first 100 words: Mention the keyword naturally early on.
- Body copy: Use variations and long-tail phrases—answer questions and provide examples.
- Image alt text and file names: Describe the image with relevant terms.
- Internal links and anchor text: Use descriptive anchors that include keywords where appropriate.
Best practices
- Do keyword research first and match intent—informational vs. transactional.
- Use one primary target per page and several related terms.
- Write for users: avoid keyword stuffing and keep language natural.
- Use semantic variations and questions to capture long-tail traffic.
- Monitor performance (rankings, clicks, engagement) and refine content regularly.
Think of keywords as signals, not rules: they guide optimization but the priority is helpful, well-structured content that satisfies users.
