Quick overview

Semrush offers tiered plans designed for different SEO marketing needs. Each plan includes core SEO tools—keyword research, site audits, rank tracking, backlink analysis, and content optimization—but limits and advanced features differ by tier. Pricing is typically lower when billed annually, and custom enterprise pricing is available for large teams.

Which plan fits my SEO work?

  • Solo consultant or freelancer: Choose the entry plan for standard keyword research, basic site audits, and limited tracked keywords and projects.
  • Small in-house team or growing agency: A mid-tier plan adds historical data, extended limits, content tools, and better reporting—helpful for scaling campaigns.
  • Large agency or enterprise marketing: The top tier supports more users, API access, white-label reporting, and higher limits for large-volume SEO operations.

How to decide

  1. List the SEO tasks you need: number of domains, keywords to track, frequency of reports, and whether you need API or white-label exports.
  2. Compare limits (projects, tracked keywords, reports) rather than features alone—overages can push costs up.
  3. Try a short trial or start monthly, then switch to annual billing to save if the tool fits your workflow.

Bottom line: pick the smallest plan that covers your monthly projects and reporting needs, then upgrade as your SEO campaigns and team size grow. Check Semrush for current rates and any promotional trials before purchasing.