Start with the goal
Begin by defining what you want the site to do: attract local customers, sell products, or capture leads. Clear purpose drives layout, messaging, and calls-to-action.
Design principles
- Keep it simple: one primary action per page (call, book, buy, or contact).
- Mobile-first: most visitors will be on phones—prioritize readable text, tap-friendly buttons, and fast load times.
- Consistent branding: use your logo, colors, and voice to build trust across pages.
- Clear navigation: limit top-level menu items and make contact info obvious.
Essential pages and elements
- Homepage: concise value statement, main CTA, and a visual that reflects your business.
- Services or Products: clear descriptions, pricing or next steps, and images.
- About: humanize your brand with a brief story and team photos.
- Contact: phone, email, hours, and a simple form.
Also prioritize performance (compress images, use caching), basic on-page SEO (titles, headings, meta descriptions), and accessibility. Add social proof like reviews or case studies to increase conversions. Finally, plan for maintenance: backups, updates, and analytics to track what’s working. If you’d like hands-on support, Thinkit Media can help design or audit a WordPress site focused on conversions and long-term growth.
