Quick definition
White label PPC means your agency hires a specialist to plan, launch, and manage pay‑per‑click campaigns while you present the service to your clients under your own brand. It lets you offer expert paid search and social advertising without building a full in‑house team.
How it works
- Agreement: You sign a white label contract that defines scope, reporting cadence, and SLAs.
- Onboarding: The provider audits the account, aligns on goals, and sets up campaigns in your client’s or a shared account.
- Execution: The provider runs day‑to‑day tasks—keyword research, bidding, ad copy, landing page recommendations, and optimizations.
- Reporting: You receive branded reports and can share them with clients as your own work.
Benefits and considerations
- Scale fast: Add services without hiring specialists.
- Maintain client relationships: You keep direct client contact and billing.
- Profitability: Control markups and packaging to protect margins.
- Quality control: Set clear KPIs and review processes to ensure consistent delivery.
At Thinkit Media we partner with agencies to white‑label PPC services while respecting your brand voice and client agreements. If you want to expand offerings quickly and reliably, a white‑label partner can be a practical way to grow without the overhead of a new team.
