Deciding what to outsource
Outsource tasks that drain time, require specialized skills, or distract you from core business growth. Common candidates are:
- Content creation: blog posts, video scripts, ebooks, and landing page copy.
- SEO: keyword research, technical fixes, on-page optimization, and link building.
- Paid media: campaign setup, bid management, and creative testing for ads.
- Social media management: scheduling, community engagement, and content calendars.
- Email marketing: automation, segmentation, and conversion-focused copy.
- Design & web development: landing pages, A/B testing, and ongoing maintenance.
- Analytics & reporting: dashboarding, attribution, and actionable insights.
How to choose the right partner
Use a clear vetting process so work stays aligned with your goals:
- Clarify goals first: define KPIs, budget, timeline, and who owns what internally.
- Check experience: request case studies, client outcomes, and relevant examples.
- Assess communication: confirm reporting cadence, tools, and how they explain strategy.
- Start small: begin with a pilot or short project to test fit and execution.
- Agree on metrics: set transparent reporting and regular review points before scaling.
Human tip: treat the relationship as a collaboration — you bring context, they bring repeatable processes. If you want help setting a pilot and clear KPIs, consider contacting Thinkit Media to discuss a practical, measurable plan.
