Linkbuilding has long been a crucial aspect of search engine optimization (SEO), and in 2020, it continues to play a vital role in improving a website’s visibility and ranking on search engine results pages. However, with constant changes in search engine algorithms and an ever-evolving digital landscape, it’s essential for website owners and marketers to stay updated on the latest linkbuilding strategies to ensure their efforts are effective and yield results.
One of the most important factors to consider when it comes to linkbuilding in 2020 is the quality of backlinks. Gone are the days when quantity trumped quality. Search engines now prioritize high-quality, relevant backlinks over a large number of low-quality links. This means that website owners should focus on acquiring backlinks from authoritative websites in their niche. These backlinks carry more weight in the eyes of search engines and can have a significant impact on a website’s ranking.
Another important aspect of linkbuilding in 2020 is the use of diverse anchor text. Anchor text is the clickable text in a hyperlink, and it plays a crucial role in telling search engines what the linked page is about. In the past, exact match anchor text – where the anchor text exactly matches the keyword being targeted – was a popular strategy for linkbuilding. However, search engines now penalize websites that use too much exact match anchor text, as it can be seen as unnatural. Instead, website owners should aim for a diverse mix of anchor text, including branded anchor text, generic anchor text, and partial match anchor text, to ensure a natural and varied link profile.
