Quick overview

SEO SpyGlass is a backlink research tool that helps you understand who links to your site and to competitors. In plain terms: it shows where your link power comes from, flags risky links, and uncovers opportunities you can use for outreach and content promotion. Used correctly, it makes your link strategy more data-driven and less guesswork.

Practical steps to use it

  1. Audit your current backlinks. Export a list, sort by authority and relevance, and spot low-value or spammy sources that dilute your link equity.
  2. Compare competitors. Look at competitor link profiles to find domains that naturally link in your niche and topics they get links for.
  3. Identify toxic links. Use the tool’s metrics to mark links for removal or disavowal so you protect your site from penalties.
  4. Build outreach lists. Filter for high-authority, relevant domains and create a prioritized contact list for guest posts, resource pages, or partnerships.
  5. Monitor and report. Schedule regular scans to track gains, lost links, and the impact of outreach on rankings and referral traffic.

What results to expect

  • Cleaner link profile and lower penalty risk.
  • Actionable prospect lists for outreach.
  • Better-informed content and PR decisions based on competitor insights.
  • Measurable improvements in referral traffic and link-driven ranking signals.

Start with one focused audit, act on the top 10 issues you find, and re-scan monthly. Small, consistent improvements to your link profile are what drive lasting SEO marketing gains.