Launching a website is more than flipping a switch; it’s a final design and user-experience checkpoint. This checklist focuses on design-specific items so your site looks polished, performs well, and reflects your brand from day one.
Pre-launch checklist
- Design consistency: Review typography, color palette, spacing, and button styles sitewide to ensure a cohesive visual system.
- Responsive checks: Test layouts on multiple screen sizes and devices. Prioritize readable text, tappable targets, and preserved visual hierarchy on mobile.
- Image and asset optimization: Compress images, use appropriate formats, and confirm alt text for accessibility and faster load times.
- Performance tuning: Minify CSS/JS, enable caching, and measure load times. Aim for a fast first contentful paint to improve user perception.
- UX testing: Run basic usability tests: navigation clarity, form flows, and CTAs are intuitive and work as expected.
- Content polish: Proofread copy, check headings for structure, and ensure imagery supports the message. Avoid placeholder text anywhere.
- SEO and analytics: Add meta titles/descriptions, structured headings, and set up analytics so you can track behavior immediately after launch.
- Backup and rollback plan: Create a backup and document steps to revert if a post-launch issue arises.
If you’d like help executing these design steps or want a final quality review, Thinkit Media can provide hands-on support to make your website launch smooth and professional.
