How we choose target keywords
We combine your business goals, user intent, and data to pick keywords that attract the right visitors. The process balances short-term wins with long-term growth and keeps conversions—rather than just traffic—top of mind.
- Discovery: We learn your services, target customers, locations, and conversion actions so keywords match real buyer needs.
- Research: We evaluate search volume, intent (informational, transactional, local), seasonality, and long-tail opportunities using industry tools.
- Competitive analysis: We review SERPs and competitor rankings to spot gaps and attainable targets.
- Prioritization: Keywords are scored by potential impact and effort — quick wins first, strategic targets next.
- Mapping & tracking: We assign keywords to pages, set KPIs, and refine choices based on performance.
We’ll review these targets with you and adjust as your business and search patterns evolve.
