Recommended posting frequency
Post to your Google Business Profile regularly so your listing looks active and attracts clicks. Aim for at least once a week, with an ideal cadence of 2–3 posts per week for most local businesses. Time-sensitive offers or events should be posted immediately and updated as needed.
Types and timing
- Offers & events: Post as soon as they’re announced — these can run longer and be updated.
- Products & updates: 1–2 times weekly to highlight new inventory or services.
- Photos: Add fresh images whenever available; weekly or more often if you have new visuals.
Quick tip: Consistency beats volume. Track clicks, calls and views in Google Business Profile Insights and adjust frequency based on what drives engagement.
