Choose categories that match what customers search for
Pick one primary category that exactly describes your main business offering (this has the biggest impact on which searches you appear for). Then add a few accurate secondary categories to reflect other real services you provide. Avoid generic or unrelated categories.
- Identify the single most accurate primary category (what you sell most or what customers expect).
- Add secondary categories only if you actually offer those services in‑store or on the same website.
- Use Google’s category list and competitor profiles for ideas, but don’t keyword‑stuff.
- Keep categories consistent with your website content, service pages, and reviews.
- Review categories periodically—seasonal offerings or new services may require updates.
Example: a bakery might use Bakery as primary and add Cake shop and Coffee shop as secondary categories if both services are genuinely offered.
