Second tier link building means building links to pages that already link to your main (money) pages, rather than directly to the money pages themselves. The goal is to increase the authority and visibility of those intermediary pages so they pass stronger signals to your primary pages. Thinkit Media uses this tactic as a controlled, quality-focused layer of a broader link building strategy.
How Thinkit Media approaches second-tier link building
- Identify high-quality pages that already link to your site and prioritize them by traffic and topical relevance.
- Create relevant, helpful content—guest posts, resource pages, and citations—that naturally links to those intermediary pages.
- Vary anchor text and use a mix of dofollow and nofollow links to maintain a natural profile.
- Build links at a steady, realistic pace to avoid sudden spikes that look manipulative.
- Monitor the link network and remove or disavow low-quality links that could harm rankings.
Risks and best practices
- Avoid spammy directories and networks. Focus on topical relevance and editorial standards.
- Measure impact: track referral traffic, rankings, and link equity flow rather than raw link counts.
- Use second-tier links to amplify genuinely useful pages, not to hide low-quality content.
- Combine with on-page optimization and content improvements for sustainable results.
When done carefully, Thinkit Media’s second tier approach can strengthen link equity and improve rankings while minimizing risk. Contact our team to evaluate whether it fits your campaign goals.
