SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two essential strategies for businesses looking to improve their online visibility and drive traffic to their websites. While both tactics are focused on increasing a website’s visibility on search engine result pages, they have some key differences in terms of approach and execution.
SEO involves optimizing a website’s content and structure to make it more appealing to search engines like Google. This includes using relevant keywords, creating high-quality content, and improving the site’s user experience. The goal of SEO is to increase organic traffic to a website by boosting its search engine rankings.
On the other hand, SEM involves using paid advertising to promote a website on search engines. This can include tactics like pay-per-click (PPC) advertising, display ads, and remarketing campaigns. While SEM can drive immediate traffic to a website, it requires ongoing investment to maintain visibility on search engines.
